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Case Study

Client: International Software Development Company

Data problem : Client’s website witnessed a 3x increase in online traffic at the beginning of the lockdown
due to the pandemic (March 24th 2020). They wanted to use this opportunity to better provide products
and services to their target audience by understanding online traffic.

Main Objectives :

  1. Capture customer journey and drop off to better design website and landing pages for campaigns
  2. Demographic analysis of traffic to better push marketing campaigns

Impact Created :

  1. Promotions optimized (higher and improved ROI) post demographic and product / services analysis
    for a historic period of 8-10 years
  2. Reports and dashboard scheduled periodically to make data consumption easy, error free and
    regular across the marketing and other teams
  3. Marketing initiatives streamlined (higher margins) by data driven strategies and newer avenues
    successfully introduced (email campaigns, newsletters, etc. added to existing promotions via Social
    Media platforms)
  4. Event tagging completely redone and naming convention corrected throughout the website to
    better capture and analyzed data, customer journey and visitor engagement on the site
  5. Maintained traffic increased through targeted promotion effectively increasing traffic to the site 2
    times (brand stickiness) their original visitor traffic

Author

Rishni

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